If any of these are true, your GTM has a hole in it.
Leads come in. Nothing converts. Nobody agrees why.
Marketing says volume is up. Sales says quality is down. The real answer is neither - your ICP was never defined tightly enough to attract the right people in the first place.
Your CRM has thousands of contacts and tells you almost nothing.
No scoring. No lifecycle stages. No owner on half the records. It's not a growth engine - it's a graveyard with a subscription fee. You're paying to store names nobody touches.
You hired for growth but the system underneath didn't change.
A great marketer inside a broken system just produces better-looking dysfunction. Headcount doesn't fix architecture.
You're present on every channel and winning on none of them.
Without a channel strategy built around where your buyer actually makes decisions, you're spreading effort across surfaces that don't compound.
You got the strategy deck. You never got the running system.
Consultants deliver frameworks. Agencies deliver campaigns. Neither one wires it into your stack and makes it work. So the insight sits in a slide and the problem stays unsolved.
